Fall 2019
CRN: 50947
Instructor: LOWE, MARC
Day/Time: Odd Weekend Friday
Location: San Ramon

Course Description
Student teams develop complete business plans for their own start-up ventures.  Process includes: elevator pitch, business strategy, comprehensive bottoms-up financial projections, capital requirements, product differentiation, competitive, alliance, and go-to-market strategy development, investor presentation, and comprehensive written business plan.   
Prerequisite: 204
Grading Policy: Letter
Concentration: Entrepreneurship/Innovation

Syllabus: Syllabus
Textpack: A textpak is needed for this course. Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if it is visible, the materials are currently available.
Bookstore: There is a recommended/optional book for this course. Please view the syllabus for more information.


Additional course information and materials are available on Canvas.