Fall 2019
CRN: 50955
Instructor: Palazzolo, Michael
Day/Time: Even Weekend Friday
Location: San Ramon

Course Description
This course will teach students how to leverage data to derive actionable insights. The primary objectives of this course are to (1) train students to how to recognize what variation in data identifies the answer to a question, and (2) help students build their marketing analytics knowledge base. In service of these objectives, this course will survey several analytical tools and data types commonly used by marketers.
Prerequisite: 204, 203A 
Grading Policy: Letter
Concentration: Business Analytics, Marketing, STEM

Syllabus: Syllabus
Textpack: No Text Pak Required
Bookstore: Please refer to the course syllabus for textbook information. Textbooks may be purchased at the UC Davis Bookstore. Please check the bookstore website for current information.


Additional course information and materials are available on Canvas.