Winter 2020
CRN: 64928
Instructor: Naik, Prasad
Day/Time: Odd Weekend Saturday
Location: San Ramon

Course Description
Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.
Grading Policy: Letter
Concentration: Marketing, STEM

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: No Textbook Required


Additional course information and materials are available on Canvas.