Winter 2020
CRN: 65024
Instructor: Peters, Kay
Day/Time: T/TH Irregular
Location: Davis

Course Description
Why do some companies consistently outperform other companies in developing successful new products and services? Why do so many new products fail in the marketplace? This course introduces students to the major activities involved in developing new products and services. Emphasis is on learning practical skills and techniques that can help students be successful in a product development environment. Students will learn how to understand customer and user needs, and translate them into meaningful product concepts; manage product development programs and teams across multiple functions. Do financial analysis of programs and make economic tradeoffs in the development effort. Choose product development methodologies appropriate for the business and products. As part of the course, students may work on a new product development project. More details available in the syllabus.
Prerequisite: 204
Grading Policy: Letter
Concentration: Entrepreneurship/Innovation, Marketing

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: Please refer to the course syllabus for textbook information. Textbooks may be purchased at the UC Davis Bookstore. Please check the bookstore website for current information.


Additional course information and materials are available on Canvas.