MGT-287-001 Business Database & Database Marketing

Winter 2020
CRN: 65029
Instructor: Yang, Yinghui
Day/Time: T 6:30pm-9:30pm
Location: Davis

Course Description
This course aims to provide a practical introduction to the fundamental principles of database management systems. After taking this course, students will be able to transform daily business activities into a database system from which information can be extracted, write SQL queries to extract information from the database, and understand some concepts of database marketing. Students will design and deploy a database solution using database software. A business database will be provided for students to design queries to answer business questions. Students will also learn how to connect databases to a data visualization tool and visualize database query results. The course is designed mainly for students who have no or very limited database background and are eager to learn how to set up his/her own database from scratch, write SQL queries to answer questions. No prerequisite is required for taking this course. 
Formally, "Business Database & Database Marketing" 

Grading Policy: Letter
Concentration: Business Analytics, STEM

Syllabus: Syllabus
Textpack: No Text Pak Required
Bookstore: Please refer to the course syllabus for textbook information. Textbooks may be purchased at the UC Davis Bookstore. Please check the bookstore website for current information.

Joint course in Davis
Additional course information and materials are available on Canvas.