Winter 2020
CRN: 65070
Instructor: Peters, Kay
Day/Time: Sunday Irregular
Location: Sacramento

Course Description
Understanding basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete how to adapt your marketing mix.
Grading Policy: Letter
Concentration: Marketing

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: No Textbook Required


Additional course information and materials are available on Canvas.