MGP-293-001 Product Management

Spring 2020
CRN: 72746
Instructor: LOWE, MARC
Day/Time: Even Weekend Friday
Location: Sacramento

Course Description
The course is designed to provide an in-depth understanding of the requirements, issues, and tools involved in marketing existing products/services. The major topic areas covered include: The product management system, market planning, and control. Unifying and integrating marketing concepts from the core and the marketing electives (through the use of a marketing simulation).

Grading Policy: Letter
Concentration: Entrepreneurship/Innovation, Marketing, STEM

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: Please see the syllabus for the required textbook materials. This course uses a Markstrat smulation as its main reading materials.


Additional course information and materials are available on Canvas.