Spring 2020
CRN: 72846
Instructor: Bunch, David
Day/Time: Th 2:10pm-5:00pm
Location: Davis

Course Description
Course addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
Prerequisite: 202A, 203A, 204
Grading Policy: Letter
Concentration: Marketing, STEM

Syllabus: Syllabus
Textpack: No Text Pak Required
Bookstore: Please see the syllabus for textbook information. There are multiple versions of the book available.

Professor Bunch video: https://youtu.be/nirpAS-Vt_kStudent video: https://youtu.be/Kj0BB2ZtOk0
Additional course information and materials are available on Canvas.