Spring 2020
CRN: 72859
Instructor: Unnava, Vasundhara
Day/Time: W 6:30pm-9:30pm
Location: Davis

Course Description
Consumers and customers (current consumers/customers and prospects) are the focus of all marketing activity. Starting with this simple proposition, this course examines a wide range of behavioral science concepts and their application to marketing situations,the cognitive, affective, and behavioral responses of consumers to products and services, and to the marketing of those products and services. Significant attention will be paid to how B2C consumers and B2B customers make decisions, and how marketers can influence those decisions. Changes in consumer behavior in the internet age will be addressed.
Grading Policy: Letter
Concentration: Marketing

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: There are optional textbooks for this class, please see the syllabus for more information.

Joint course held in Davis
Additional course information and materials are available on Canvas.