Winter 2020
CRN: 77111
Instructor: Bhargava, Hemant
Day/Time: W 12:10pm-03:00pm - See Notes
Location: Davis

Course Description
This course provides you a framework for thinking about technology competition and strategy. More contemporarily, this course is about a business revolution that we are in the middle of, a platform revolution. Platform-enabled marketplaces, and other Internet-based goods and products with digital components and network effects, have stormed at the head of economic activity. Platform-mediated networks produce over half the revenue for over half of the world's 100 largest companies (e.g., Apple, Facebook, Amazon, Google, American Express, Time Warner). Technology entrepreneurship is commonplace. But this class of goods has very different, almost weird, characteristics, with distinctive economic forces that affect supply (e.g., supply and cost structures), demand (e.g., how value is created) and markets (e.g., industry organization, alliances, and competition). Managing and responding to these forces requires distinctive competitive strategies. Conversely, strategic errors can be devastating. What are these forces? How do they impact market outcomes in technology industries? And how should firms shape their competitive strategy?
Prerequisites: 202A, 203A
Grading Policy: Letter
Concentration: Marketing, Strategy, Technology Management, STEM

Syllabus: Syllabus
Textpack: Text Pak Required Please note that you will get emailed when the materials are available. If you did not get an email and want to check, look for the Textpak Access Instructions announcement in Canvas, if they are visible, the materials are currently available.
Bookstore: There are recommended/optional books for this course. Please view the syllabus for more information.

Make up meeting on Monday, Jan 6. No Class on Jan 8.
Additional course information and materials are available on Canvas.