MGB-249-001 Marketing Research

Spring 2020
CRN: 84315
Instructor: Bunch, David
Day/Time: Odd Weekend Friday
Location: San Ramon

Course Description
Course addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
Prerequisite: 202A, 203A, 204
Grading Policy: Letter
Concentration: Marketing, STEM

Syllabus: Syllabus
Textpack: No Text Pak Required
Bookstore: Please see the syllabus for textbook information. There are multiple versions of the book available.


Additional course information and materials are available on Canvas.